IP Firms Mull More Aggressive Marketing

Wednesday, January 26, 2005

IP Law Bulletin

Brooks Kushman launched a billboard campaign on routes between local airports and the Detroit Auto Show and Society of Automotive Engineers conference in Detroit. There are also similar print ads running in Crain`s Detroit Business.

Brooks Kushman`s marketing partner, John Halan spearheaded Brooks Kushman`s efforts to spice up traditionally conservative legal advertising. “So much of the advertising done for law firms, and for IP firms in particular, is staid and boring. You see one technical drawing or scientific illustration, and you`ve seen them all. Or there`s a picture of lawyers in suits standing around a desk. We wanted something different, something fun.”
Click here to view the billboard design.

Click here to view the print ad.