SOUTHFIELD, Michigan- Brooks Kushman CEO Sangeeta Shah was a recent panelist for an IPWatchdog Webinar titled, “Finding, Winning and Retaining the Right Clients: Business Development and Strategic Relationship Creation for Law Firms.” In this webinar, panelists discussed how to differentiate yourself from competitors using technology platforms, how to develop niche expertise and get recognized as a thought leader, understand the role of technology in both finding and winning clients, and retain clients by staying at the forefront of their changing needs.
Sangeeta Shah is the CEO of Brooks Kushman, responsible for leading the firm’s Executive Committee. In addition to serving as the CEO, Sangeeta maintains an active docket as an IP practitioner with over 20 years of experience in managing patent portfolios, PTAB matters, patent litigation and opinions. Sangeeta works closely with several Fortune 500 clients for whom she provides strategic counseling and guidance on global intellectual property portfolios. Her patent expertise has resulted in national recognition from Managing IP, Best Lawyers, IAM, AIPLA and the PTAB Bar Association.
Prior to becoming CEO, Sangeeta served as the firm’s Chief Diversity Officer. In that position, she developed and implemented a range of diversity, equity and inclusion initiatives within and outside of the firm through outreach programs and partnerships. Under her leadership, the firm was recognized in 2018 and 2019 by ChIPs and Diversity Lab as a national Honor Roll Firm for its dedication to advancing diversity and inclusion. Sangeeta also hosts the Breaking Mindsets Podcast where she interviews leaders who defy expectations and have accomplished great change in their field.
Click here to view a recording of this webinar.
About Brooks Kushman P.C.
Brooks Kushman P.C. is a premier intellectual property (IP) and technology law firm dedicated to the advancement and protection of innovations and brands that propel businesses around the world. With offices in Michigan and California, we work alongside corporations, small to medium sized businesses, and leading universities to protect their intellectual property assets. Our attorneys have a broad range of experience in industries and technologies, including consumer electronics, manufacturing, medical device, computer technology, aerospace, chemicals, biotechnology, and retail.
Brooks Kushman counts a number of Fortune 100 companies across a variety of industries among its clients. The firm is also recognized by leading legal publications and rankings, including Corporate Counsel magazine, U.S. News & World Report, Law360, Intellectual Asset Management, Managing Intellectual Property, and Intellectual Property Today. For more information, please visit www.BrooksKushman.com.