While the in-person event has been cancelled, we are moving forward with virtual discussions on the industry’s most important topics. IAM’s Auto IP USA will bring together IP experts from the leading players in the ever-changing automotive industry. Attendees will hear industry insight and join thought-provoking discussion around the IP challenges being faced at a time when convergence, new technology and new players in the field are driving fundamental change.
Being held on Wednesday, September 30, 2020, the event will be limited to in-house counsel only and compressed in to three topics outlined below. The in-person component (hosted at Brooks Kushman’s offices in Southfield) will be limited to 15 to 20 participants (permitting approval from Michigan’s Governor) and initially reserved for those guiding the discussions. All other participants will be able to join virtually via Zoom, having the opportunity to collaborate remotely.
9:30 am - 10:25 am | State of Play: Who Owns What and What are the Implications
John Cheek (DRiV), Todd Pleiness (MAHLE), Nigel Swycher (Cipher), Frank Angileri (Brooks Kushman)
Automotive transportation systems have seen fundamental change driven by convergence, new technologies, and new players in the field. So how is the patent market shaping up?
- Key technology growth areas
- Determining how many patents are enough
- Managing patent risks
10:30 am - 11:25 am | The Opportunities and the Challenges for Data
Stephanie Jones (General Motors), Carl Bowers (Lyft), Michelle Gallardo (Harman), John Rondini (Brooks Kushman)
The transformation of the auto industry means that an unprecedented amount of data is being created. But what does this mean for those generating it?
- Data creation and ownership
- Building value from data as an asset
- Challenges in misuse, data ethics, and regulation
11:30 am - 12:30 pm | The SEP Landscape
Themi Anagnos (Continental Automotive), Kent Baker (u-blox AG), Dave Djavaherian (PacTech Law), John LeRoy (Brooks Kushman)
The key to autonomous vehicle innovation is improved communication and the enablement of 5G and other wireless technologies.
- The outlook for 5G and wireless connectivity
- Potential litigation impacts
- Patent pools and other licensing solutions