Brooks Kushman trademark head and shareholder, Mark S. Sparschu, authored the book chapter, "Developing Effective Trademark Strategies in a New Litigation Environment" for the Inside the Minds book, "Recent Trends in Trademark Protection." Sparschu highlights the following areas in the book chapter:
- Notable Trademark Fraud Litigation
- Best Sources for Updating Trademark Regulation Trends
- Mistakes to Avoid
- Evaluating Trademark Applications
- Evaluating Trademark Infringement Concerns
- Key Changes in the Use of Trademarks
Read the entire Inside the Minds book chapter written by Mark Sparschu.
The Inside the Minds series provides readers of all levels with proven legal and business intelligence from C-Level executives and lawyers (CEO, CFO, CTO, CMO, Partner) from the world's most respected companies and law firms. Each chapter is comparable to a white paper or essay and is a future oriented look at where an industry, profession, or topic is heading and the most important issues for future success. Each author has been selected based upon their experience and C-Level standing within the professional community. Inside the Minds was conceived in order to give readers actual insights into the leading minds of top lawyers and business executives worldwide, presenting an unprecedented look at various industries and professions.