Presentations | 03/16/2022

Hope Shovein Panelist at The McCarthy Institute’s Debut IP Conference in Phoenix

Team Contact: Hope Shovein


Southfield, Mich.- Hope Shovein, Trademark & Brand Management attorney for Brooks Kushman, will be a panelist at IP Con 2022: An Annual Symposium for the Progress of Science and Useful Arts hosted by the McCarthy Institute 

On March 17th, Hope will participate on a discussion panel, “Trademark Year in Review,” focusing on the latest developments in trademark law in the U.S., including the Trademark Modernization Act of 2020; protecting trademarks in the emerging metaverse; the evolving state of secondary trademark liability for physical and digital marketplaces; NFTs and trademark infringement. 

The McCarthy Institute’s IP-Con brings together academics, practicing attorneys, and students from across the globe to engage with one another as they consider current topics in intellectual property law. This year’s conference also introduces the new partnership between The McCarthy Institute and the Sandra Day O’Connor College of Law to the legal community. 

With over 20 years of IP experience, Hope manages trademark portfolios and develops IP strategies, including clearance, prosecution, enforcement, and everything in between, for both domestic and multinational companies. She also counsels on brand protection programs utilizing investigations, demand letters, online and social media platform takedowns, domain name complaints, as well as Trademark Trial and Appeal Board proceedings. She specializes in helping clients enforce their rights in any medium, including the unauthorized use of trademarks and copyright-protected material on the internet. Hope is a Past Chair of both the State Bar of Michigan (SBM) Intellectual Property Law Section and also the Young Lawyers Section. She served as a Commissioner on the SBM Board of Commissioners. Hope has been named to World Trademark Review’s “WTR 1000” since 2018. 

The McCarthy Institute is a community of IP and branding professionals focused on the latest developments in trademark law, the technologies powering brand development, and the consumer behaviors that make up brand perception. The McCarthy Institute strives to develop a better understanding of the way that culturally transformative business trends shape the law and vice-versa.  

To learn more about this event, click here. 

About Brooks Kushman P.C. 

Brooks Kushman P.C. is a premier intellectual property (IP) and technology law firm dedicated to the advancement and protection of innovations and brands that propel businesses around the world. With offices in Michigan and California, we work alongside corporations, small to medium-sized businesses, and leading universities to protect their intellectual property assets. Our attorneys have a broad range of experience in industries and technologies, including consumer electronics, manufacturing, medical device, computer technology, aerospace, chemicals, biotechnology, and retail.  

Brooks Kushman counts a number of Fortune 100 companies across a variety of industries among its clients. The firm is also recognized by leading legal publications and rankings, including Corporate Counsel magazine, U.S. News & World Report, Law360, Intellectual Asset Management, Managing Intellectual Property, and Intellectual Property Today. For more information, please visit 

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