Hope Shovein is a skilled trademark attorney who works hard to ensure her clients receive the best guidance on intellectual property matters.
Hope Shovein focuses her practice on the procurement and enforcement of trademark rights. Hope`s work encompasses trademark clearance searches and opinions, prosecuting trademark applications, managing domestic and international trademark portfolios, drafting and negotiating agreements, preparing and responding to cease and desist letters, and representing clients in opposition and cancellation proceedings before the Trademark Trial and Appeal Board, as well as litigation.
Hope specializes in helping clients enforce their rights in any medium, including the unauthorized use of trademarks and copyright protected material in website content, online ads, spam, social media, online marketplaces and auction sites. She handles notice and takedown complaints under the Digital Millennium Copyright Act and has successfully represented clients in arbitration proceedings under ICANN`s Uniform Domain Name Dispute Resolution Policy and other alternative dispute resolution policies. Hope also has experience with administrative agencies such as the FDA and CPSC with respect to product review and clearance.
Online enforcement is a key strength of Shovein, although she also excels in brand management – World Trademark Review 1000
Prior to joining Brooks Kushman, Hope worked in the intellectual property department of a major automotive company, where she gained a valuable background in domestic and international trademark law. Hope`s in-house legal experience has given her valuable perspective into providing clients with cost-effective and targeted legal service. She uses this perspective to assist clients across a range of industries on intellectual property matters.
Education
J.D., University of Detroit Mercy School of Law, cum laude, Law Review, Frank Murphy Honor Society
B.A., Political Science – Prelaw, Michigan State University
Organizations & Affiliations
State Bar of Michigan
U.S. District Court, Eastern District of Michigan
United States Supreme Court
International Trademark Association (INTA), Member
State Bar of Michigan Intellectual Property Law Section, 2017 – 2018 Chair
State Bar of Michigan Board of Commissioners, 2012 – 2015 Commissioner
State Bar of Michigan Young Lawyers Section, Chair (2013-2014), Chair-Elect (2012-2013), Vice-Chair (2011-2012), Executive Council Member (2007-2011)
Detroit Yacht Club, Former Commodore
Recognitions
“Super Lawyer,” Super Lawyers, 2011-2026
“Lawyer of the Year,” Best Lawyers, 2026-2027
“The Best Lawyers in America,” Best Lawyers, 2022-2027
“World Trademark Review 1000 Recommended Individual,” Intellectual Asset Management, 2018-2026
“Top Lawyer,” DBusiness Magazine, 2011-2013, 2016, 2020, 2025
“WIPR Leaders” World Intellectual Property Review, 2023
“Women in the Law,” Michigan Lawyers Weekly, 2016
“Rising Star,” Michigan Super Lawyers, Intellectual Property, 2011-2012
“Up-and-Coming Lawyer,” Michigan Lawyers Weekly, 2010
Presentations
Co-Presenter, “Brand Protection in 2025 Navigating Dupes, Digital Threats, and Legal Change,” BK Hosted Webinar, February 2026
Host, “Enforcement: AI and Fair Use,” International Trademark Association (INTA), October 2024
Panelist, “Trademark Year In Review,” IP Con 2022: An Annual Symposium for the Progress for Science and Useful Arts, McCarthy Institute, March 2022
Co-Presenter, “Basic Trademark and Patent Practice for Lawyers and Paralegals,” Institute of Continuing Legal Education, IP Basics, November 2020
Co-Presenter, “How Blockchain Technology May Disrupt Trademarks in the Marketplace,” International Trademark Association Annual Meeting, May 2019
Moderator, “44th Annual Intellectual Property Law Institute,” Institute of Continuing Legal Education, October 2018
Moderator, “Intellectual Property Law Spring Seminar,” Institute of Continuing Legal Education, March 2018
Moderator, “43rd Annual Intellectual Property Law Institute,” Institute of Continuing Legal Education, July 2017
Moderator and Speaker, “Basic Trademark and Patent Practice for Lawyers and Paralegals,” Institute of Continuing Legal Education, The State Bar of Michigan Intellectual Property Section, October 2017
Moderator, “42nd Annual Intellectual Property Law Institute,” Institute of Continuing Legal Education, July 2016
Co-Presenter, “Intellectual Property Strategies,” Automation Alley Entrepreneur Law Seminar, October 2015
Panelist, “Digital marketing as an asset for your brand?” Managing Intellectual Property (MIP) Luxury Brand & Retail Forum, September 2015
Presenter, “12 Intellectual Property Mistakes & How to Avoid Them,” Brooks Kushman Lunch & Learn, November 2013
Speaker, “Online Trade-Mark and Copyright Infringement in Today’s Virtual World,” Intellectual Property Institute of Canada, 87th Annual Meeting, September 2013
Speaker, “Brand Management on the Internet,” Center for International Legal Studies (CILS), January 2013
Panelist, “Careers in Intellectual Property,” Michigan State University College of Law, November 2010
Panelist, Roundtable Discussion with Law Students, Intellectual Property Law Spring Seminar, March 2009 & 2010
Co-presenter, “Preparing to Practice Intellectual Property Law,” University of Detroit Mercy School of Law, January 2008
Co-presenter, “Trademark and Trade Dress Fundamentals,” presentation on behalf of the Michigan Intellectual Property Law Association to members of the U.S. District Court for the Eastern District of Michigan, January 2006
Publications
Co-Author, “2025 USPTO Trademark Fee Changes,” Brooks Kushman Client Alerts, December 2025
Author, “Federal Circuit Rules That Scandalous and Immoral Trademarks May Be Registered,” Brooks Kushman Trending IP Blog, December 2017
Featured, “Intellectual Property Law is Hashing Things Out,” Michigan Lawyers Weekly, February 2016
Co-Author, “Hey, What’s the Big Idea?! Why Estate Planners Need to Understand the Basics of Intellectual Property,” Michigan Probate and Estate Planning Journal, Winter 2014
Author, “Trademarks in the Internet Age: Use of Trademarks by Search Engine Ad Programs,” Michigan Lawyers Weekly, October 2007
Author, “U.S. Entry into the Madrid Protocol: Time to Re-evaluate Your Trademark Portfolio?” 10 No. 4 Andrews Intellectual Property Litigation Rep. 14, July 2003