Hope V. Shovein

Trademark & Brand Management

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Hope Shovein focuses her practice on the procurement and enforcement of trademark rights. Hope`s work encompasses trademark clearance searches and opinions, prosecuting trademark applications, managing domestic and international trademark portfolios, drafting and negotiating agreements, preparing and responding to cease and desist letters, and representing clients in opposition and cancellation proceedings before the Trademark Trial and Appeal Board, as well as litigation.

Hope specializes in helping clients enforce their rights in any medium, including the unauthorized use of trademarks and copyright protected material in website content, online ads, spam, social media, online marketplaces and auction sites. She handles notice and takedown complaints under the Digital Millennium Copyright Act and has successfully represented clients in arbitration proceedings under ICANN`s Uniform Domain Name Dispute Resolution Policy and other alternative dispute resolution policies. Hope also has experience with administrative agencies such as the FDA and CPSC with respect to product review and clearance.

Online enforcement is a key strength of Shovein, although she also excels in brand management - World Trademark Review 1000

Prior to joining Brooks Kushman, Hope worked in the intellectual property department of a major automotive company, where she gained a valuable background in domestic and international trademark law. Hope`s in-house legal experience has given her valuable perspective into providing clients with cost-effective and targeted legal service. She uses this perspective to assist clients across a range of industries on intellectual property matters.

Organizations and Affiliations

Institute of Continuing Legal Education (ICLE), Technology Law & Training Advisory Board, Member

State Bar of Michigan Intellectual Property Law Section
2017 – 2018 Chair

State Bar of Michigan Board of Commissioners
2012 – 2015 Commissioner

State Bar of Michigan Young Lawyers Section
Chair (2013-2014), Chair-Elect (2012-2013), Vice-Chair (2011-2012), Executive Council Member (2007-2011)

International Trademark Association (INTA), Unreal Campaign Committee (2021-2022)

U.S. District Court, Eastern District of Michigan

Detroit Yacht Club, Board Member


Best Lawyers in America, 2022

“World Trademark Review 1000 Recommended Individual,” Intellectual Asset Management, 2018-2022

“Women in the Law,” Michigan Lawyers Weekly, 2016

Michigan Super Lawyers, Intellectual Property, 2013-2021

“Rising Star,” Michigan Super Lawyers, Intellectual Property, 2011-2012

“Top Lawyer,” DBusiness Magazine, 2011-2013, 2016, 2020, 2022

“Up & Coming Lawyer,” Michigan Lawyers Weekly, 2010

Press Releases

    Media Coverage

    Featured, “Intellectual property law is hashing things out,” Michigan Lawyers Weekly, February 2016

    Featured, “2013 Super Lawyers List,” Super Lawyer, September 2013


    Featured, “Intellectual Property Law is Hashing Things Out,” Michigan Lawyers Weekly, February 2016

    Co-Author, “Hey, What’s the Big Idea?! Why Estate Planners Need to Understand the Basics of Intellectual Property,” Michigan Probate and Estate Planning Journal, Winter 2014

    Author, “Trademarks in the Internet Age: Use of Trademarks by Search Engine Ad Programs,” Michigan Lawyers Weekly, October 2007

    Author, “U.S. Entry into the Madrid Protocol: Time to Re-evaluate Your Trademark Portfolio?” 10 No. 4 Andrews Intellectual Property Litigation Rep. 14, July 2003


    Panelist, “Trademark Year In Review,” IP Con 2022: An Annual Symposium for the Progress for Science and Useful Arts, McCarthy Institute, March 2022

    Co-Presenter, “Basic Trademark and Patent Practice for Lawyers and Paralegals,” Institute of Continuing Legal Education, IP Basics, November 2020

    Co-Presenter, “How Blockchain Technology May Disrupt Trademarks in the Marketplace,” International Trademark Association Annual Meeting, May 2019

    Moderator, “44th Annual Intellectual Property Law Institute,” Institute of Continuing Legal Education, October 2018

    Moderator, “Intellectual Property Law Spring Seminar,” Institute of Continuing Legal Education, March 2018

    Moderator, “43rd Annual Intellectual Property Law Institute,” Institute of Continuing Legal Education, July 2017

    Moderator and Speaker, “Basic Trademark and Patent Practice for Lawyers and Paralegals,” Institute of Continuing Legal Education, The State Bar of Michigan Intellectual Property Section, October 2017

    Moderator, “42nd Annual Intellectual Property Law Institute,” Institute of Continuing Legal Education, July 2016

    Co-Presenter, “Intellectual Property Strategies,” Automation Alley Entrepreneur Law Seminar, October 2015

    Panelist, “Digital marketing as an asset for your brand?” Managing Intellectual Property (MIP) Luxury Brand & Retail Forum, September 2015

    Presenter, “12 Intellectual Property Mistakes & How to Avoid Them,” Brooks Kushman Lunch & Learn, November 2013

    Speaker, “Online Trade-Mark and Copyright Infringement in Today’s Virtual World,” Intellectual Property Institute of Canada, 87th Annual Meeting, September 2013

    Speaker, “Brand Management on the Internet,” Center for International Legal Studies (CILS), January 2013

    Panelist, “Careers in Intellectual Property,” Michigan State University College of Law, November 2010

    Panelist, Roundtable Discussion with Law Students, Intellectual Property Law Spring Seminar, March 2009 & 2010

    Co-presenter, “Preparing to Practice Intellectual Property Law,” University of Detroit Mercy School of Law, January 2008

    Co-presenter, “Trademark and Trade Dress Fundamentals,” presentation on behalf of the Michigan Intellectual Property Law Association to members of the U.S. District Court for the Eastern District of Michigan, January 2006


    J.D., University of Detroit Mercy School of Law, cum laude, Law Review, Frank Murphy Honor Society

    B.A., Michigan State University