IP professionals are constantly striving to achieve a company’s business/IP goals in the most efficient way possible. This effort generally involves balancing competing interests, such as managing/securing a strong IP portfolio that covers one’s own products, competitor products and whitespace whilst maintaining quality and timeliness in a fixed budget. Until recently, few tools were available to help support these efforts. Now, a myriad of data-supported programs are available that can produce meaningful analytics snapshots for wide-ranging applications. This webcast presents an overview of how analytics can be employed for strategic prosecution, post-grant proceedings, litigation and monetization efforts.