In 2020 the levels of online shopping soared to record heights, coupled with a sharp uptick in sales of counterfeit goods. In the article titled, “Top Tips for How Brand Owners Can Work With Online Platforms to Fight Counterfeiting,” global leaders talk about key recommendations for how to work with e-commerce and social media platforms to protect your business from counterfeiting.
In the article, Lederman discusses the importance of recording trademark registrations with the Customs and Border Protection authorities in the United States. “These authorities welcome educational programs and brand protection guides to help them more readily identify counterfeit goods,” she states. “The information is shared nationally on the Customs network, which increases the chance counterfeit goods will be seized. A relationship with these authorities is invaluable and can lead to government initiated criminal enforcement – an excellent deterrent.”
Lederman, Co-Chair of Trademarks at Brooks Kushman, has 25 years of trademark experience. She works closely with in-house counsel and entrepreneurs to create international brand strategies necessary to achieve marketing and business goals. Lederman began her practice at a large New York law firm in commercial litigation, followed by several years at a technology firm overseas, both of which give her a unique perspective on global trademark strategies and consulting. Her clients range in size, industry, and technologies. She routinely handles the gamut of trademark issues, including availability assessments, registration, enforcement, domain name recovery, and brand protection
Click here to read the full article. If you are interested in learning more about this topic, check out this recent article published by Robyn Lederman with colleagues Amy Leshan, Dustin Zak, and Tom Cunningham here.
About Brooks Kushman P.C.
Brooks Kushman P.C. is a premier intellectual property (IP) and technology law firm dedicated to the advancement and protection of innovations and brands that propel businesses around the world. With offices in Michigan and California, we work alongside corporations, small to medium-sized businesses, and leading universities to protect their intellectual property assets. Our attorneys have a broad range of experience in industries and technologies, including consumer electronics, manufacturing, medical device, computer technology, aerospace, chemicals, biotechnology, and retail.
Brooks Kushman counts a number of Fortune 100 companies across a variety of industries among its clients. The firm is also recognized by leading legal publications and rankings, including Corporate Counsel magazine, U.S. News & World Report, Law360, Intellectual Asset Management, Managing Intellectual Property, and Intellectual Property Today. For more information, please visit www.BrooksKushman.com.