Robyn Lederman is a trademark attorney who works extensively with her clients on cost-effective strategies to solve issues related to trademark clearance, prosecution, and a wide array of enforcement strategies.
With more than 25 years of experience practicing in the area of trademark law, Robyn Lederman specializes in global branding strategy, trademark and domain name counseling, clearance, protection and enforcement for start-ups to Fortune 500 companies. Robyn works extensively with company legal, marketing and business development groups to devise cost-effective strategies to achieve marketing goals. She works with her clients on issues involving anti-counterfeiting, copyright, domain name recovery, IP due diligence, licensing, trade dress and unfair competition. She represents clients in varied industries including agricultural, automotive, bio-tech, consumer products, cosmetics, entertainment, financial services, high-tech and homeland security.
Along with managing U.S. trademark portfolios for her clients, Robyn has significant experience in obtaining trademark protection for her clients worldwide. Prior to Brooks Kushman, Robyn worked for more than seven years at a law firm in Israel as a trademark attorney and maintains her professional relationships in what has become known as “the start-up nation” by visiting clients and colleagues each year to keep them apprised of IP developments in the U.S.
Robyn Lederman is brilliant at identifying optimal strategies for global brand protection and enforcement – and executing them. – World Trademark Review 1000
Robyn takes a special interest in connecting and creating partnerships between Israeli clients with Michigan universities, investors, and economic development organizations. She enjoys working with companies based in Israel that are expanding into the United States. Robyn is also on the Board of the Michigan Israel Business Bridge, a non-profit, member organization whose mission is to promote business and investment opportunities between Michigan and Israel
Outside of Brooks Kushman, Robyn is very active in the community, educating young companies and start-ups on the practical impact of trademark law. She served for years as a mentor for Bizdom, a Detroit based business accelerator, where she often presented on how to effectively select names and build brand identity. Robyn is a Hamilton junkie who loves to brag about Detroit’s revival. She is in awe of Sheryl Sandberg, and continues to provide strong support for her alma mater, with all three children attending Michigan State University at the same time – Go Green!
Education
J.D., Benjamin N. Cordozo School of Law
B.A., Telecommunications, Michigan State University
Organizations & Affiliations
State Bar of Michigan, Intellectual Property Section
State Bar of New York
International Trademark Association (INTA)
Recognitions
“Lexology IP Index,” Lexology, 2026
“The Best Lawyers in America,” Best Lawyers, 2026-2027
“World Trademark Review 1000 Recommended Individual,” Intellectual Asset Management, 2015-2026
“Leading Lawyer,” Leading Lawyer Magazine, 2025
“IP Star,” Managing Intellectual Property, 2021-2025
“Hall of Fame,” Michigan Lawyers Weekly, 2024
“Global Leader,” World Trademark Review, 2020-2023, 2026
“Leader in the Law,” Michigan Lawyers Weekly, 2014
“Top Lawyer,” DBusiness Magazine, 2013, 2016, 2020
“The Comeback Award,” Presented by ePrize to Recognize Return of Detroit Talent to Michigan
Presentations
Co-Presenter, “Brand Protection in 2025 Navigating Dupes, Digital Threats, and Legal Change,” BK Hosted Webinar, February 2026
Moderator, “Building a Resilient Global Network,” WTR Connect 2020, October 2020
Co-Presenter, “Product Identification Training,” U.S. Customs & Border Protection, December 2019
Speaker, “Don’t Let Your IP Go Up In Smoke!” Institute of Continuing Legal Education (ICLE) 4th Annual Marijuana Law Conference, October 2019
Speaker, “Basic Trademark and Patent Practice for Lawyers and Paralegals,” Institute of Continuing Legal Education, The State Bar of Michigan Intellectual Property Section, October 2017
Panel Speaker, “Additional Market Protection through Trademarks, Trade Dress and Design Patents,” Intellectual Property Resources’ Best Practices in Intellectual Property Conference, May 2016
Panel Speaker, “Trademark Clearance,” Corsearch and Masco, November 2015
Moderator, “Trademark Licensing Panel”, World Trademark Review’s Managing the Trademark Asset Lifecycle, October 2015
Panel Speaker, “Protecting Your Intellectual Property Rights as you Expand into Global Markets,” International Trade Administration’s Discover Global Markets Forum, September 2014
Presenter, “12 Intellectual Property Mistakes & How to Avoid Them,” Brooks Kushman Lunch & Learn, November 2013
Speaker, “Choice Tips for Trademark Selection, Protection and Enforcement,” Oxford Press book launch event, July 2012
Speaker, “Basics of Patent and Trademark Protection,” Bizdom U, October 2010
Speaker, “2007 Update: Five Recent U.S. Trademark Cases In 30 Minutes and Other Tidbits,” Intellectual Property Institute of Canada Annual Meeting, October 2007
Speaker, “Trademark Rights: Clearance, Use and Registration,” American Business Women’s Association, June 2005
Speaker, “Trademark Rights: Clearance, Use and Registration,” Women Lawyers’ Association of Michigan, May 2004
Publications
Co-Author, “Dupes, Not Counterfeits: Why Look-Alike Products Are the Trademark Battleground of 2026,” Brooks Kushman Trending IP Blog, February 2026
Co-Author, “2025 USPTO Trademark Fee Changes,” Brooks Kushman Client Alerts, December 2025
Co-Author, “A Practical Guide To Anti-Counterfeiting Resources In The United States,” World Trademark Review, May 2021
Author, “Increased Trademark Fees at USPTO, Effective January 2, 2021” Client Alert, December 2020
Author, “United States Patent and Trademark Office pilot program takes flight,” Australian Intellectual Property Law Bulletin, September 2012
Author, “Parody and the Trademark Dilution Revision Act: Are U.S. Courts Chewing, Charring and Wiping Away the Rights of Famous Trademark Owners,” INTA Bulletin, October 2009
Author, “Use Snooze You Lose,” Journal of Intellectual Property Law & Practice, 2007
Author, “The Role of U.S. Design Patents for the Diamond Industry,” www.keyguide.net, March 2005
Author, “Make Your Mark in Israel: Registering Your Trademark,” www.technolawgy.com, February 2002