Robyn S. Lederman
Co-Chair Trademarks
Michigan OfficeP (248) 226-2863rlederman@brookskushman.com

With more than 25 years of experience practicing in the area of trademark law, Robyn Lederman specializes in global branding strategy, trademark and domain name counseling, clearance, protection and enforcement for start-ups to Fortune 500 companies. Robyn works extensively with company legal, marketing and business development groups to devise cost-effective strategies to achieve marketing goals. She works with her clients on issues involving anti-counterfeiting, copyright, domain name recovery, IP due diligence, licensing, trade dress and unfair competition. She represents clients in varied industries including agricultural, automotive, bio-tech, consumer products, cosmetics, entertainment, financial services, high-tech and homeland security.
Along with managing U.S. trademark portfolios for her clients, Robyn has significant experience in obtaining trademark protection for her clients worldwide. Prior to Brooks Kushman, Robyn worked for more than seven years at a law firm in Israel as a trademark attorney and maintains her professional relationships in what has become known as “the start-up nation” by visiting clients and colleagues each year to keep them apprised of IP developments in the U.S.
Lederman whips portfolios into coherent and compelling shape and provides clients with the strategic overlay they need to make smart business and IP decisions - World Trademark Review 1000
Robyn takes a special interest in connecting and creating partnerships between Israeli clients with Michigan universities, investors, and economic development organizations. She enjoys working with companies based in Israel that are expanding into the United States. Robyn is also on the Board of the Michigan Israel Business Bridge, a non-profit, member organization whose mission is to promote business and investment opportunities between Michigan and Israel
Outside of Brooks Kushman, Robyn is very active in the community, educating young companies and start-ups on the practical impact of trademark law. She served for years as a mentor for Bizdom, a Detroit based business accelerator, where she often presented on how to effectively select names and build brand identity. Robyn is a Hamilton junkie who loves to brag about Detroit’s revival. She is in awe of Sheryl Sandberg, and continues to provide strong support for her alma mater, with all three children attending Michigan State University at the same time – Go Green!
Organizations and Affiliations
State Bar of Michigan, Intellectual Property Section
State Bar of New York
International Trademark Association (INTA), U.S. Parallel Imports Subcommittee
Founding Member & Executive Board Member, Michigan Israel Business Bridge (MIBB)
Board Member, Jewish Family Services
Board Member, Hillel of Metro Detroit
Past Board Member, Jewish Education Division of the Jewish Federation of Metropolitan Detroit
Past Fetter Fellow, Jewish Federation of Metropolitan Detroit
Board Trustee, Jordan`s Partnership for a Cure to Fight Crohns & Colitis
Recognitions
“World Trademark Review 1000 Recommended Individual,” Intellectual Asset Management, 2015-2019
“Leader in the Law,” Michigan Lawyers Weekly, 2014
“Top Lawyer,” DBusiness Magazine, 2013, 2016, 2020
“The Comeback Award,” Presented by ePrize to Recognize Return of Detroit Talent to Michigan
Press Releases
Ten Brooks Kushman Shareholders Named To 2020 Top Lawyers List
Five Brooks Kushman Shareholders Recognized As Trademark Leaders, Firm Earns Gold Honor In World Trademark Review 1000 Listing
Robyn Lederman Appointed Co-Chair of Trademark Practice
Five Brooks Kushman Shareholders Recognized as Trademark Leaders, Firm Earns Gold Honor in World Trademark Review 1000 Listing
Brooks Kushman Earns Gold Honors In World Trademark Review 1000 Listing
Eleven Brooks Kushman Attorneys Named Top Lawyers
Brooks Kushman Earns Gold Honors in World Trademark Review 1000 Listing
Brooks Kushman Shareholder to Discuss Overseas IP Protection
Brooks Kushman Attorney Robyn Lederman Volunteers for MentorJet Program
Brooks Kushman's Lederman Honored as a 2014 Leader in the Law
Robyn Lederman Elected Vice President of the Michigan Israel Business Bridge
Twelve Brooks Kushman Attorneys Selected as DBusiness Top Lawyers for 2013
Brooks Kushman Trademark Attorneys Appointed to International Trademark Association Committees
Brooks Kushman Announces Lederman's Return as Trademark Attorney
Webinars
Protecting Your Trademarks in the Global Marketplace
Creating Internal Open Source Compliance Strategies
Publications
Author, “United States Patent and Trademark Office pilot program takes flight,” Australian Intellectual Property Law Bulletin, September 2012
Author, “Parody and the Trademark Dilution Revision Act: Are U.S. Courts Chewing, Charring and Wiping Away the Rights of Famous Trademark Owners,” INTA Bulletin, October 2009
Author, “Use Snooze You Lose,” Journal of Intellectual Property Law & Practice, 2007
Author, “The Role of U.S. Design Patents for the Diamond Industry,” www.keyguide.net, March 2005
Author, “Make Your Mark in Israel: Registering Your Trademark,” www.technolawgy.com, February 2002
Presentations
Speaker, “Don’t Let Your IP Go Up In Smoke!” Institute of Continuing Legal Education (ICLE) 4th Annual Marijuana Law Conference, October 2019
Speaker, “Basic Trademark and Patent Practice for Lawyers and Paralegals,” Institute of Continuing Legal Education, The State Bar of Michigan Intellectual Property Section, October 2017
Panel Speaker, “Additional Market Protection through Trademarks, Trade Dress and Design Patents,” Intellectual Property Resources’ Best Practices in Intellectual Property Conference, May 2016
Panel Speaker, “Trademark Clearance,” Corsearch and Masco, November 2015
Moderator, “Trademark Licensing Panel”, World Trademark Review’s Managing the Trademark Asset Lifecycle, October 2015
Panel Speaker, “Protecting Your Intellectual Property Rights as you Expand into Global Markets,” International Trade Administration’s Discover Global Markets Forum, September 2014
Presenter, “12 Intellectual Property Mistakes & How to Avoid Them,” Brooks Kushman Lunch & Learn, November 2013
Speaker, “Choice Tips for Trademark Selection, Protection and Enforcement,” Oxford Press book launch event, July 2012
Speaker, “Basics of Patent and Trademark Protection,” Bizdom U, October 2010
Speaker, “2007 Update: Five Recent U.S. Trademark Cases In 30 Minutes and Other Tidbits,” Intellectual Property Institute of Canada Annual Meeting, October 2007
Speaker, “Trademark Rights: Clearance, Use and Registration,” American Business Women’s Association, June 2005
Speaker, “Trademark Rights: Clearance, Use and Registration,” Women Lawyers’ Association of Michigan, May 2004