Robyn S. Lederman

Executive Committee Member & Co-Chair Trademarks

Michigan OfficeP (248) 226-2863

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With more than 25 years of experience practicing in the area of trademark law, Robyn Lederman specializes in global branding strategy, trademark and domain name counseling, clearance, protection and enforcement for start-ups to Fortune 500 companies.  Robyn works extensively with company legal, marketing and business development groups to devise cost-effective strategies to achieve marketing goals. She works with her clients on issues involving anti-counterfeiting, copyright, domain name recovery, IP due diligence, licensing, trade dress and unfair competition.  She represents clients in varied industries including agricultural, automotive, bio-tech, consumer products, cosmetics, entertainment, financial services, high-tech and homeland security.

Along with managing U.S. trademark portfolios for her clients, Robyn has significant experience in obtaining trademark protection for her clients worldwide.  Prior to Brooks Kushman, Robyn worked for more than seven years at a law firm in Israel as a trademark attorney and maintains her professional relationships in what has become known as “the start-up nation” by visiting clients and colleagues each year to keep them apprised of IP developments in the U.S.

Robyn Lederman is brilliant at identifying optimal strategies for global brand protection and enforcement - and executing them. - World Trademark Review 1000

Robyn takes a special interest in connecting and creating partnerships between Israeli clients with Michigan universities, investors, and economic development organizations. She enjoys working with companies based in Israel that are expanding into the United States. Robyn is also on the Board of the Michigan Israel Business Bridge, a non-profit, member organization whose mission is to promote business and investment opportunities between Michigan and Israel

Outside of Brooks Kushman, Robyn is very active in the community, educating young companies and start-ups on the practical impact of trademark law. She served for years as a mentor for Bizdom, a Detroit based business accelerator, where she often presented on how to effectively select names and build brand identity. Robyn is a Hamilton junkie who loves to brag about Detroit’s revival. She is in awe of Sheryl Sandberg, and continues to provide strong support for her alma mater, with all three children attending Michigan State University at the same time – Go Green!

Organizations and Affiliations

State Bar of Michigan, Intellectual Property Section

State Bar of New York

International Trademark Association (INTA)

Founding and Executive Board Member, Michigan Israel Business Bridge (MIBB)

Recognitions

“IP Star”, Managing Intellectual Property, 2021

“Global Leader”, World Trademark Review, 2020-2021

“World Trademark Review 1000 Recommended Individual,” Intellectual Asset Management, 2015-2020

“Leader in the Law,” Michigan Lawyers Weekly, 2014

“Top Lawyer,” DBusiness Magazine, 2013, 2016, 2020

“The Comeback Award,” Presented by ePrize to Recognize Return of Detroit Talent to Michigan

Press Releases

    Client Alerts

      Webinars

        Media Coverage

        Publications

        Co-Author, “A Practical Guide To Anti-Counterfeiting Resources In The United States,” World Trademark Review, May 2021

        Author, “Increased Trademark Fees at USPTO, Effective January 2, 2021” Client Alert, December 2020

        Author, “United States Patent and Trademark Office pilot program takes flight,” Australian Intellectual Property Law Bulletin, September 2012

        Author, “Parody and the Trademark Dilution Revision Act: Are U.S. Courts Chewing, Charring and Wiping Away the Rights of Famous Trademark Owners,” INTA Bulletin, October 2009

        Author, “Use Snooze You Lose,” Journal of Intellectual Property Law & Practice, 2007

        Author, “The Role of U.S. Design Patents for the Diamond Industry,” www.keyguide.net, March 2005

        Author, “Make Your Mark in Israel: Registering Your Trademark,” www.technolawgy.com, February 2002

        Presentations

        Moderator, “Building a Resilient Global Network,” WTR Connect 2020, October 2020

        Co-Presenter, “Product Identification Training,” U.S. Customs & Border Protection, December 2019

        Speaker, “Don’t Let Your IP Go Up In Smoke!” Institute of Continuing Legal Education (ICLE) 4th Annual Marijuana Law Conference, October 2019

        Speaker, “Basic Trademark and Patent Practice for Lawyers and Paralegals,” Institute of Continuing Legal Education, The State Bar of Michigan Intellectual Property Section, October 2017

        Panel Speaker, “Additional Market Protection through Trademarks, Trade Dress and Design Patents,” Intellectual Property Resources’ Best Practices in Intellectual Property Conference, May 2016

        Panel Speaker, “Trademark Clearance,” Corsearch and Masco, November 2015

        Moderator, “Trademark Licensing Panel”, World Trademark Review’s Managing the Trademark Asset Lifecycle, October 2015

        Panel Speaker, “Protecting Your Intellectual Property Rights as you Expand into Global Markets,” International Trade Administration’s Discover Global Markets Forum, September 2014

        Presenter, “12 Intellectual Property Mistakes & How to Avoid Them,” Brooks Kushman Lunch & Learn, November 2013

        Speaker, “Choice Tips for Trademark Selection, Protection and Enforcement,” Oxford Press book launch event, July 2012

        Speaker, “Basics of Patent and Trademark Protection,” Bizdom U, October 2010

        Speaker, “2007 Update: Five Recent U.S. Trademark Cases In 30 Minutes and Other Tidbits,” Intellectual Property Institute of Canada Annual Meeting, October 2007

        Speaker, “Trademark Rights: Clearance, Use and Registration,” American Business Women’s Association, June 2005

        Speaker, “Trademark Rights: Clearance, Use and Registration,” Women Lawyers’ Association of Michigan, May 2004

        Education

        J.D., Benjamin N. Cordozo School of Law

        B.A., Michigan State University

        Practice Area and Industries