Headshot image of Molly Crandall

Molly Mack Crandall

Co-Chair Trademarks

Michigan

(248) 226-2728

mcrandall@brookskushman.com

  • Overview
  • Background
  • Featured Content
  • Insights
“I look at the big picture, and then provide clear, real-world advice and strategies to reach the client’s goals.”

Practice Areas

Industries

  • Consumer Products
  • Automotive
  • Recreation & Hospitality
  • Horticulture
  • Athletic Fields
  • Gaming
  • Heath & Wellness
  • Energy
  • Luxury Goods
  • Textiles
  • Defense Weapons
  • Medical Devices
  • Software & Hardware
  • Industrial, Commercial, and Retail Machinery & Devices
Molly Crandall is a detail-oriented and creative trademark attorney with a commitment to providing her clients with clear, succinct, and strategic advice for brand protection. Molly Crandall focuses her practice in the area of trademark law. She counsels clients, ranging from one person start-ups to Fortune 500 companies, in trademark clearance, prosecution, and enforcement matters to help them develop and protect their brands. As part of her brand protection practice, she represents clients in opposition and cancellation proceedings before the U.S. Trademark Trial and Appeal Board. She negotiates and prepares intellectual property-related agreements, such as license agreements, co-existence and settlement agreements, and confidentiality, non-disclosure, and trade secret agreements. In addition to handling all facets of U.S. trademarks, she works directly with foreign attorneys worldwide in protecting the brands of her clients internationally. She also handles Internet domain disputes in the U.S. and abroad. Molly also has several years of general civil litigation experience as an attorney, which gives her valuable perspectives in counseling her clients. She also worked in the trademark licensing business for a large corporate trademark licensing company where her work included licensing, agreement compliance, trademark enforcement, including U.S. Customs/border goods importation matters, and matters related to brand protection in advertising and marketing. Molly is involved in the International Trademark Association (INTA), and is currently on the Public Information Committee. She has published articles relating to trademark issues and has spoken to groups on trademark law, including to law students pursuing careers in intellectual property. Molly is a member of the State Bar of Michigan and is admitted to practice before the U.S. District Court for the Eastern District of Michigan.

Education

J.D., Wayne State University Law School, cum laude, with honors

Assistant Editor and Senior Articles Editor, The Wayne Law Review

Fred B. Rothman Award Recipient (legal research and writing), Wayne State University Law School

B.A., Western Michigan University

Organizations & Affiliations

State Bar of Michigan

U.S. District Court, Eastern District of Michigan

International Trademark Association (INTA), Public Information Committee Member (2024-25); Model State Trademark Bill Subcommittee of the Legislation & Regulation Committee (2014-15)

Michigan Intellectual Property Association (MIPLA), Member

Federal Bar Association Eastern District of Michigan Chapter

Recognitions

“Leading Lawyer,” Leading Lawyer Magazine, 2025

Michigan Super Lawyers, Intellectual Property, 2024

“World Trademark Review 1000 Recommended Individual,” Intellectual Asset Management, 2022-2024

“Rising Star,” Michigan Super Lawyers, Intellectual Property, 2011

 

Industries

  • Consumer Products
  • Automotive
  • Recreation & Hospitality
  • Horticulture
  • Athletic Fields
  • Gaming
  • Heath & Wellness
  • Energy
  • Luxury Goods
  • Textiles
  • Defense Weapons
  • Medical Devices
  • Software & Hardware
  • Industrial, Commercial, and Retail Machinery & Devices

Publications

Author, “An Entrepreneur’s Journey to Protect IP: Caire Beauty,”  INTA’s From Our Committees series

Co-Author, “What If I Told You None of It Was Accidental?” Cetaphil’s “Mastermind” Marketing Tactics Balance Taylor Swift Imagery and IP Rights,” Brooks Kushman Trending IP Blog, February 2024

Author, “New USPTO Rules Coming by End of 2021 – Including Challenging Registrations for Non-Use,” Client Alert, January 2021

Co-Author, “Trademark Law Leaves Legal Marijuana Sellers High and Dry,” Law360, August 2014

Author, Declaratory Judgments – Trademark cases not immune from MedImmune: The potential for increased trademark infringement litigation? Trademark World, November 2008

Author, Protecting the Crown Jewels: Intangible Company Assets – Trademark Protection, Small Business Association of Michigan, September 2007

Insights

Media Coverage

Brooks Kushman Attorney Molly Crandall Authors INTA Article on Caire Beauty’s IP Strategy

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Press Releases

Six Brooks Kushman Shareholders Recognized as Trademark Leaders; Firm Recognized in World Trademark Review 1000 Listing

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Press Releases

Brooks Kushman Attorneys Honored as 2025 Leading Lawyers

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Press Releases

Nine Brooks Kushman Lawyers Named to 2024 Super Lawyers; Three Attorneys Honored As Rising Stars

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Press Releases

Brooks Kushman Attorneys to Attend INTA Annual Conference

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Articles

“What If I Told You None of It Was Accidental?” Cetaphil’s “Mastermind” Marketing Tactics Balance Taylor Swift Imagery and IP Rights

Read More

Press Releases

Seven Brooks Kushman Shareholders Recognized as Trademark Leaders; Firm Recognized in World Trademark Review 1000 Listing

Read More

Press Releases

Six Brooks Kushman Attorneys Named to INTA Committees

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Press Releases

Seven Brooks Kushman Shareholders Recognized as Trademark Leaders; Firm Recognized in World Trademark Review 1000 Listing

Read More

Press Releases

Seven Brooks Kushman Shareholders Recognized as Trademark Leaders; Firm Recognized in World Trademark Review 1000 Listing

Read More

Press Releases

Seven Brooks Kushman Shareholders Recognized As Trademark Leaders; Firm Recognized In World Trademark Review 1000 Listing

Read More

Client Alerts

New USPTO Rules Coming by End of 2021 – Including Challenging Registrations for Non-Use

Read More

Press Releases

Walk MS in Detroit, MI Exceeds Fundraising Goal

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Publications

Brooks Kushman Shareholder Molly Crandall Discusses Marijuana Industry Brand Protection in Law360

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Press Releases

Women Helping Women

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Press Releases

Brooks Kushman Stomps on Multiple Sclerosis: Honored by Multiple Sclerosis Society for Fundraising Efforts

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Publications

Declaratory Judgments – Trademark cases not immune from MedImmune: The potential for increased trademark infringement litigation?

Read More

Publications

Protecting the Crown Jewels: Intangible Company Assets – Trademark Protection

Read More
Brooks Kushman
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