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State California
Law(s) California Consumer Privacy Act (CCPA) with California Privacy Rights Act (CPRA)
Enacted: June 28, 2018
Effective: Jan. 1, 2020
Website: California Legislative Information – California Consumer Privacy Act of 2018
Applicability Threshold
  • Does business in California

  • And at least one of the following:

    • Controls or processes personal information of at least 100,000 consumers
    • Annual gross revenues at least ($25million)
    • Derive more than 50% of revenue from sale of personal data
Consumer Rights
  • Consumer has the right to access, correct and delete personal data

  • Opt-out:

    • Targeted advertising/cross-contextual behavioral advertising 
    • Sale of personal data 
    • Profiling
  • Portability

  • Allows consumers the right to limit the use and disclosure of sensitive personal information 

Notable Nuisances
  • Requires notice at collection of the personal information

  • Allows private right of action for certain violations

Privacy Overview

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