Brooks Kushman Attorneys Hope Shovein, Anna Robinson, and Jennifer Ziegler Appointed to INTA Committees

Friday, October 15, 2021

SOUTHFIELD, MichiganBrooks Kushman Attorneys Hope Shovein, Anna Robinson, and Jennifer Ziegler were all appointed to committees for the International Trademark Association (INTA) for the 2022-2023 term. Hope Shovein will be on the Unreal Campaign Committee, Anna Robinson will be on the Pro Bono Committee, and Jennifer Ziegler will be on the Building Bridges Committee.

Hope Shovein, serving on the Unreal Campaign Committee, will be working with her committee on advancing INTA’s consumer awareness initiative designed to educate young consumers (ages 14-23) about the importance of trademarks and brands, and the dangers of counterfeit products. Committee members will be planning and participating in presentations to students. Since its launch in 2012, the Unreal Campaign has reached more than 45,000 students around the world.

With over 20 years of IP experience, Hope manages trademark portfolios and develops IP strategies, including clearance, prosecution, enforcement, and everything in between, for both domestic and multinational companies. She also counsels on brand protection programs utilizing investigations, demand letters, online and social media platform takedowns, domain name complaints, as well as Trademark Trial and Appeal Board proceedings. She specializes in helping clients enforce their rights in any medium, including the unauthorized use of trademarks and copyright-protected material on the internet. Previously, Hope worked in the intellectual property department of a major automotive company where she gained a valuable background in domestic and international trademark law. Hope is a Past Chair of both the State Bar of Michigan (SBM) Intellectual Property Law Section and also the Young Lawyers Section. She served as a Commissioner on the SBM Board of Commissioners. Always active in the legal community, Hope has been serving on committees within the International Trademark Organization since 2006, and continues speaking around the world on trademark matters.

Anna Robinson, serving on the Pro Bono Committee, will focus with committee members on identifying and developing opportunities to serve low-income individuals, small- to medium-size enterprises, and nonprofit or charitable organizations with low operating budgets that might not have access to legal assistance. Her committee will also be involved in advancing and expanding the Pro Bono Clearninghouse and offering pro bono clinics. The Pro Bono Committee is also responsible for raising awareness of INTA’s Pro Bono offerings and developing strategies to cultivate partnerships with other legal and non-legal pro bono programs.

Anna’s practice focuses on trademark and copyright protection and enforcement, as well as IP-related entertainment law issues. Robinson has diverse experience managing and advising on clients’ trademark and copyright portfolios, conducting global trademark searches, negotiating agreements, and protecting and defending intellectual property rights. A former chair of the State Bar of Michigan, Arts Communications Entertainment & Sports (“ACES”) Section, Robinson remains dedicated to the Section, currently serving on the Board as Ex-Officio. She is committed to helping artists and those in the creative sector protect and promote their intellectual property and was recognized by Michigan Lawyers Weekly as a “2016 Up & Coming Lawyer” for her professional success and commitment to pro bono work.

Jennifer Ziegler will serve her second term on the Building Bridges Committee, which aims to foster strategic partnerships with non-intellectual property and non-legal not-for-profit associations with a focus on marketing and advertising associations, consumer associations, manufacturing and retail associations, associations that develop and promote sustainability and ethical standards, and associations that represent SMEs and entrepreneurs. During her previous term on the Building Bridges Committee, Jennifer worked to build an INTA partnership with an organization focused on responsible business practices and holistic sustainability strategy.

With over 25 years of combined experience as in-house and outside counsel practicing in the areas of trademark and copyright law, Jennifer specializes in global brand protection, trademark and copyright enforcement, anti-counterfeiting, administrative proceedings before the Trademark Trial and Appeal Board, and trademark portfolio management. She works extensively with company legal, marketing, and business development groups to devise cost-effective global brand protection strategies. Jennifer has extensive experience working with clients of all sizes in a variety of industries, including automotive, consumer products, entertainment, bio-tech and life sciences, and financial services.

To learn more about committees in INTA, please click here.

About Brooks Kushman P.C.

Brooks Kushman P.C. is a premier intellectual property (IP) and technology law firm dedicated to the advancement and protection of innovations and brands that propel businesses around the world. With offices in Michigan and California, we work alongside corporations, small to medium sized businesses, and leading universities to protect their intellectual property assets. Our attorneys have a broad range of experience in industries and technologies, including consumer electronics, manufacturing, medical device, computer technology, aerospace, chemicals, biotechnology, and retail.

Brooks Kushman counts a number of Fortune 100 companies across a variety of industries among its clients. The firm is also recognized by leading legal publications and rankings, including Corporate Counsel magazine, U.S. News & World Report, Law360, Intellectual Asset Management, Managing Intellectual Property, and Intellectual Property Today. For more information, please visit www.BrooksKushman.com.