Jennifer K. Ziegler

Trademark & Brand Protection

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With nearly 20 years of combined experience as in-house and outside counsel practicing in the areas of trademark and copyright law, Jennifer Ziegler specializes in global brand protection, trademark and copyright enforcement, anti-counterfeiting, and trademark portfolio management. She works extensively with company legal, marketing, and business development groups to devise cost-effective global brand protection strategies. She works with her clients on issues involving anti-counterfeiting, copyright, domain name recovery, IP due diligence, licensing, trade dress, and unfair competition. Jennifer has extensive experience working with clients of all sizes in a variety of industries, including automotive, consumer products, entertainment, bio-tech and life sciences, and financial services.

Immediately prior to joining Brooks Kushman, Jennifer served as Associate General Counsel, Trademarks for a major motorcycle manufacturer, where she oversaw all aspects of trademark prosecution and enforcement in the United States, Canada, and throughout Europe. Her in-house experience has given her valuable insight into providing clients with cost-effective and targeted legal service. Jennifer values close business relationships that enable a team approach to brand protection.

Jennifer serves as a volunteer mediator for The Dispute Resolution Center, a community mediation center serving Washtenaw and Livingston counties, where she has mediated over 50 legal disputes. Her training and experience as a mediator has given her particular expertise in conflict resolution.

Organizations and Affiliations

State Bar of Michigan

State Bar of Connecticut

State Bar of Florida

State Bar of Massachusetts

International Trademark Association (INTA), Building Bridges (2021-2022)


World Trademark Review Industry Awards 2010, Vehicles & Transport Team of the Year (team member)

World Trademark Review Industry Awards 2008, Automotive & Aviation Team of the Year (team member)




J.D., University of Miami School of Law

B.A., Cornell University

Practice Area and Industries