Trademarks

Trademarks are among your company’s most valuable assets. Our trademark attorneys work with our clients to ensure their brands are protected in the markets and regions they serve.

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  • Attorneys

~20K+

trademarks under our watch

180+

countries – we have your IP protected in nearly every country in the world

800+

trademark portfolios managed

1,000+

oppositions currently represented

“Brooks Kushman is a leading IP boutique with an outstanding patent and trademark prosecution and portfolio management practice. Protecting brands globally and devising and executing strategies to enhance them is the modus operandi of the specialized trademark team.”
- World Trademark Review

Elevate Your IP Protection: Brooks Kushman, Premier Trademark Law Firm

Committed to advancing and protecting inventions, brand names, creative works, and all other forms of intellectual property, Brooks Kushman creates customized strategies for Fortune 500 companies, start-ups, technology companies, and universities. Our trademark law firm offers a full range of intellectual property services provided by skilled experts who work with clients in a variety of technical disciplines and industries.

Brooks Kushman is among the top trademark law firms in the United States, protecting some of the world’s most recognizable brands. Led by creative, enthusiastic, and trustworthy professionals, our trademark team works with you to render top-quality and timely clearance, registration, and enforcement counsel for your brands. We lead with your business objectives in mind.

Our Capabilities

We manage international trademark portfolios for Fortune 500 companies and others across various industries and technologies. In aggregate, Brooks Kushman has well over 15,000 active trademark applications/registrations under its management. We have an incredibly talented paralegal pool and, along with our longstanding and extensive network of foreign associates, we provide expertise in a collaborative and efficient manner in the U.S. and abroad.

Our trademark group has extensive experience in managing and addressing all facets of domestic and international trademark practice. We focus on our clients’ interests and provide tailored strategies to achieve the goals of the business. Services we offer include:

  • Trademark Portfolio Audits & Strategic Counseling
  • Search & Clearance
  • Filing Strategies
  • Renewals & Maintenance
  • License Agreements
  • Watch Services & Enforcement Strategies
  • Opposition & Cancellation Practice Before the Trademark Trial and Appeal Board (TTAB)
  • Domain Name Recovery Actions (UDRP)
  • Online Enforcement
  • Brand Protection (including Customs Registrations)
  • Docketing with Strong Paralegal Support

Global Brand Protection

We advise our clients on everything related to registration and use of trademarks. We understand the need to develop a comprehensive strategy for filing and enforcement to protect IP in important commercial and emerging markets. We have a trusted network of law firms that we vetted over many years on the basis of quality, responsiveness, and value. In addition to guiding substantive and strategic work associated with growing and protecting a global portfolio, we manage foreign counsel charges and review invoices to ensure compliance with fee arrangements.

Online Enforcement & Brand Protection

In today’s digital world, the ways in which we protect trademark assets are important, often creative, and in collaboration with local experts.

We work with our clients to build Brand Protection Programs. This includes recording trademark registrations with Customs authorities, developing relationships with Customs officers, preparing Brand Protection Guides, and holding Customs training sessions. (Detroit has the most active international border crossing in the U.S.)
We work with our clients to develop online enforcement protocols to police and enforce brands on the Internet, including how to address unauthorized use of marks and counterfeit goods offered at online marketplaces and websites. We offer guidance for domain name recovery and online enforcement strategies, including recovery of domain names via the Uniform Domain-Name Dispute Resolution Policy (UDRP) and other domain name dispute resolution policies, online takedowns via specific platform policies (including social media and shopping platforms), and otherwise utilizing the notice and takedown provisions of the Digital Millennium Copyright Act (DMCA).

Trademark Enforcement and Litigation

Brooks Kushman actively reviews weekly watch notices, amounting to tens of thousands annually, for well-known brand owners. We work on predetermined parameters to assess level of concern and take a deeper dive for those that may give rise to opposition proceedings, C&D letters, and/or escalation to a formal lawsuit. We have vast experience in representing clients at the Trademark Trial and Appeal Board (TTAB), at District Courts across the nation, and have an Appellate practice in State and Federal Courts. Brooks knows what it takes to win high-stakes cases and offers litigation teams that are courtroom-tested.

Our decades-long relationships with clients reflect our commitment to providing concise, practical, timely, and business-focused advice.

Awards and Recognition

Insights

Articles

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Press Releases

Brooks Kushman Attorneys Recognized as 2025 IP Stars by Managing IP for Excellence in Patent and Trademark Law

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Press Releases

Brooks Kushman’s Robyn Lederman Named to 2025 WTR Global Leaders List

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Media Coverage

Hair, Makeup, Legal: The Lawyering Behind The Met Gala

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Media Coverage

Brooks Kushman Attorney Molly Crandall Authors INTA Article on Caire Beauty’s IP Strategy

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Press Releases

Announcing Brooks Kushman’s 2025 Executive Committee

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Press Releases

Chloe Conway Named a 2025 Leadership Council on Legal Diversity (LCLD) Fellow

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Press Releases

Brooks Kushman Recognized as One of the Largest IP Law Firm in Michigan 2025

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Press Releases

Six Brooks Kushman Shareholders Recognized as Trademark Leaders; Firm Recognized in World Trademark Review 1000 Listing

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Press Releases

Brooks Kushman Announces Hope Shovein Elected to Serve as Co-Chair of Trademarks

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Client Alerts

2025 USPTO Trademark Fee Changes

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Presentations

Chloe Conway Presented at the June Network Meeting for the Fashion Law Network

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Press Releases

Brooks Kushman Attorneys to Attend INTA Annual Conference

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Press Releases

Seven Brooks Kushman Shareholders Recognized as Trademark Leaders; Firm Recognized in World Trademark Review 1000 Listing

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Press Releases

Brooks Kushman Recognized In The Top Tier Of IP Firms In The Country By Managing IP; Seven Shareholders Named “IP Stars”

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Press Releases

Two Brooks Kushman Attorneys Listed in WIPR Leaders 2023 Directory

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Articles

Generic Terms and Trademark Protection: Understanding and Navigating the Landscape

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Press Releases

Brooks Kushman Recognized as Client Service A-Team 2023 by BTI

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Press Releases

Brooks Kushman Announces Chelsea E. Pasquali as Newest Shareholder

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Articles

A Bridge(erton) Too Far: The Fine Line Between Acceptable Fan-Created Content and IP Infringement

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Press Releases

Brooks Kushman Welcomes Four New Associates, Expands Trademark, Patent Prosecution and Litigation Practice

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Press Releases

Brooks Kushman Recognized as Gold-Standard Firm By 2022 IAM Annual Patent 1000 For The Ninth year In A Row; Eight Attorneys Recognized as Top Practitioners

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Press Releases

Brooks Kushman Recognized In The Top Tier Of IP Firms In The Country By Managing IP; Eight Shareholders Named “IP Stars”

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Press Releases

Brooks Kushman Welcomes Attorney Erica Klazmer

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Presentations

Hope Shovein Panelist at The McCarthy Institute’s Debut IP Conference in Phoenix

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Presentations

Hope Shovein Panelist at The McCarthy Institute’s Debut IP Conference in Phoenix

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Press Releases

Brooks Kushman Welcomes Attorney Erica Klazmer

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Press Releases

Seven Brooks Kushman Shareholders Recognized As Trademark Leaders; Firm Recognized In World Trademark Review 1000 Listing

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Press Releases

Brooks Kushman Elects Robyn Lederman to Serve As A Member of the Executive Committee

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Articles

2020 Supreme Court Intellectual Property Case Review

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Press Releases

Four Brooks Kushman Shareholders Recognized As Trademark Leaders, Firm Earns Gold Honor In World Trademark Review 1000 Listing

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Presentations

Brooks Kushman Shareholder Erica Klein to Present at World Trademark Review Brand Protection Online Event

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Articles

Business, Legislative, and Intellectual Property Developments Position Hemp as a Viable Advanced Material

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Press Releases

Nine Brooks Kushman Attorneys Ranked As 2020 Best Lawyer; Two Attorneys Recognized As 2020 Lawyer Of The Year

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Articles

Preview: Supreme Court 2018/2019 Intellectual Property Docket

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Articles

Supreme Court Agrees to Hear Trademark License Bankruptcy Dispute

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Press Releases

Robyn Lederman Appointed Co-Chair of Trademark Practice

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Press Releases

Brooks Kushman Hosts Chinese Delegation in Partnership With Michigan State University

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Press Releases

Nine Brooks Kushman Attorneys Ranked As Best Lawyer; Two Attorneys Recognized as Lawyer of the Year

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Presentations

Brooks Kushman Shareholder Marc Lorelli To Serve As Panelist At 2018 ACC Corporate Counsel University

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Press Releases

Brooks Kushman Further Expands Trademark Practice with Addition of Erica D. Klein

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Press Releases

Brooks Kushman Recognized by Chambers and Partners for Second Consecutive Year

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Presentations

Brooks Kushman Attorneys Present at All About STEM! in Partnership With the INTA Unreal Campaign

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Presentations

Brooks Kushman President to Speak at the Managing Intellectual Property Trademark Roadshow in Los Angeles

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Presentations

Brooks Kushman Shareholder to Speak at the Managing Intellectual Property Trademark Roadshow in New York

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Articles

Federal Circuit Rules That Scandalous and Immoral Trademarks May Be Registered

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Press Releases

Two Brooks Kushman Attorneys Named to INTA Committees

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Press Releases

Brooks Kushman Ranked In The 2018 Best Law Firms List; Nine Attorneys Ranked As Best Lawyer

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Presentations

Brooks Kushman Attorneys to Present at State Bar of Michigan IP Law Section: Basic Trademark & Patent Practice for Lawyers and Paralegals

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Press Releases

Nine Brooks Kushman Attorneys Ranked as 2018 Best Lawyers

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Press Releases

Attorney Anna Robinson Helps Launch Pro Bono Trademark Clearinghouse Pilot Program

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Press Releases

Hope Shovein Recognized as LMG Rising Star

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Presentations

Libby Janda at USPTO Intellectual Property Road Show

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Client Alerts

Supreme Court Strikes Down Lanham Act’s Prohibition of Registration of Disparaging Trademarks

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Press Releases

Tiye Greene Expands Trademark Practice

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Press Releases

Six Shareholders Named “IP Stars” By Managing IP

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Press Releases

5-hour ENERGY® Named “Top Verdicts of 2016”

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Press Releases

Frank Angileri Named IP Litigator of The Year

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Press Releases

Brooks Kushman Earns Gold Honors In World Trademark Review 1000 Listing

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Press Releases

Five Brooks Kushman Lawyers Named To 2017 Top Lawyers List

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Client Alerts

First Amendment Challenge to Lanham Act’s Bar

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Press Releases

Brooks Kushman Congratulates 7 Attorneys Named as 2017 Best Lawyers In America

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Media Coverage

Frank Angileri Featured in Bloomberg BNA

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Press Releases

Brooks Kushman Attorney Named Among 2016 “Women in the Law” By Michigan Lawyers Weekly

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Press Releases

Brooks Kushman Attorneys Named “IP Stars” by Managing IP

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Presentations

Brooks Kushman Shareholders Participate in IP Management Essentials Bootcamp

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Presentations

Brooks Kushman Associate to Discuss IP Protection for Artists at “Protecting Your Practice”

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Press Releases

Five Brooks Kushman Attorneys Recognized as 2016 Best Lawyers in America

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Press Releases

Brooks Kushman Shareholder Named “Woman in the Law” by Michigan Lawyers Weekly

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Press Releases

Brooks Kushman Hosts Women in IP Global Networking Event

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Press Releases

Brooks Kushman Attorneys Named "IP Stars" by Managing IP

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Presentations

Brooks Kushman Shareholder Kristin Murphy to present at Detroit Entrepreneur Week Small Business Legal Academy

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Articles

In Rare Trademark Decision, Supreme Court Rules That “Tacking” Is A Jury Issue

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Press Releases

Brooks Kushman Announces New Chair of Trademark Practice

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Articles

New Canadian Trademark Requirements Will Create Challenges, Opportunities For Brand Owners

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Press Releases

Brooks Kushman Recognized by U.S. News & World Report as a 2014 “Best Law Firm”; Five Shareholders Named as “Best Lawyers”

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Press Releases

Brooks Kushman Continues Growth with Addition of a New Chemical Associate

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Presentations

Brooks Kushman Shareholder to Discuss Overseas IP Protection

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Publications

Brooks Kushman Shareholder Molly Crandall Discusses Marijuana Industry Brand Protection in Law360

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Media Coverage

Five Brooks Kushman Attorneys Recognized as 2015 Best Lawyers in America ®

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Presentations

Brooks Kushman Associate to Discuss Intellectual Property Ownership in University of Michigan Webinar Series

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Press Releases

Brooks Kushman Adds Three Associates

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Media Coverage

Brooks Kushman, four attorneys named ‘IP Stars' by Managing IP

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Press Releases

Brooks Kushman Announces Addition of Senior Attorney

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Presentations

Brooks Kushman Associate Discusses IP law at the University of Michigan

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Press Releases

Brooks Kushman's Lederman Honored as a 2014 “Leader in the Law”

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Press Releases

Brooks Kushman Continues to Expand IP Depth with the Addition of Two Attorneys

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Press Releases

Four Brooks Kushman Attorneys Recognized as “2014 Top Lawyers”

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Publications

New Resource: Recent Developments in Information Technology Law – Third Quarter 2013

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Press Releases

Brooks Kushman Announces Four New Attorneys; Further Expands Medical Device and Trademark Practice Groups

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Presentations

Brooks Kushman's Tong Discusses Intellectual Property Law at Los Angeles Paralegal Association's 37th Annual October Conference

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Press Releases

Hope Shovein Elected Chair of the Young Lawyers Section of the State Bar of Michigan

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Media Coverage

Four Brooks Kushman Lawyers Named to 2013 Super Lawyers List; Ten Attorneys Honored as Rising Stars

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Press Releases

Four Brooks Kushman Shareholders Named 2013 Managing Intellectual Property IP Stars

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Press Releases

Brooks Kushman's Cantor and Angileri Recognized as 2014 “Best Lawyers in America”

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Press Releases

Brooks Kushman Hires IP Experts M. Sparschu and T. Quinlan.

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Publications

Declaratory Judgments - Trademark cases not immune from MedImmune: The potential for increased trademark infringement litigation?

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Publications

The State of the Computer and Internet Law - 2008

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Publications

Patent Law Under Siege: What Does it Mean?

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Publications

Protecting the Crown Jewels: Intangible Company Assets - Trademark Protection

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Press Releases

Brooks Kushman Hires Industry Veteran Daniel Stock, Enhances Corporate Transactions Expertise

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Publications

Michigan SuperLawyers 2006

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Publications

The State of Computer & Internet Law 2006

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Presentations

Legal Issues for Michigan Professional Engineers Seminar

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Presentations

Trademark and Trade Dress Fundamentals

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Press Releases

International Trademark Association Committee Appointment

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Trademark Defendants Get Break In Defending 'Fair Use'

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Media Coverage

Brooks Kushman Listed as Top 10 IP Firm According to the Fortune 250

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Presentations

Intellectual Property Breakout Session

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Press Releases

Brooks Kushman's Anessa Kramer to Moderate Discussion at 2004 INTA Annual Conference

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Publications

Protection of Slogans - Part of Everyday Speech and Related Issues

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Publications

Protection of Slogans - Part of Everyday Speech

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Publications

The Secret of Trade Dress Protection

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Presentations

Madrid Protocol: What Trademark Owners and Practitioners Should Know

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U.S. Entry Into the Madrid Protocol: Time to Re-evaluate Your Trademark Portfolio?

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Media Coverage

Doing It Their Way

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Publications

Make Your Mark on Israel: Registering Your Trademark

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Shields v. Zuccarini: The Role of the Anticybersquatting Consumer Protection Act in Fighting Typosquatting

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Publications

Wrongful Seizure Under the U.S. Trademark Counterfeiting Act

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Publications

How Trademark Litigation Over Internet Domain Names Will Change After Section 43(d) of the Lanham Act

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Publications

Taking an Aggressive Stance Against Counterfeiters: An Overview of Trademark Counterfeiting Litigation Under the Lanham Act

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Brooks Kushman
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